Free Tools
Interactive marketing tools for Home Care agencies
Free, automated, educational tools — see your results instantly, no email required. Enter your email only if you want the detailed PDF report.
Home Care Growth Score™
Answer a few questions about your marketing, website, and local visibility, and get an instant, automated breakdown of your highest-impact next steps.
Website Conversion Audit™
A self-guided audit of the conversion fundamentals — clear CTAs, trust signals, contact friction — that determine whether visitors become inquiries.
Local SEO Score™
A self-assessment of your Google Business Profile, citations, reviews, and local content against the fundamentals that drive map pack visibility.
AI Readiness / Visibility Score™
A self-assessment of how well-structured your content is for AI assistants and AI Overviews — the newest layer of search visibility.
Google Ads Budget Planner™
Estimate a starting Google Ads budget based on your own client goals, close rate, and cost-per-lead expectations.
ROI Calculator™
Calculate the return on investment for a specific marketing effort using your own investment and revenue numbers.
Marketing Cost Comparator
Compare the cost-per-lead of two marketing options side by side using your own numbers.
Website Speed Checklist™
A self-guided checklist covering the most common causes of a slow Home Care website — images, hosting, and third-party scripts.
Marketing Maturity Assessment™
A self-assessment of how strategic, measured, and intentional your current marketing approach is — not just what channels you use, but how you use them.
Marketing Planner™
Answer two questions about your biggest challenge and current stage to get a prioritized, sequenced set of next steps.
Competitor Snapshot™
Compare your review count and rating against one specific competitor you choose, using numbers you look up yourself.
Service Area Opportunity Finder™
Evaluate whether a candidate expansion area is worth prioritizing, based on your own read of demand, competition, and capacity.
Review Growth Planner™
Project how many new reviews you could generate per month based on your own client volume and request success rate.
Homepage Headline Generator™
Generate homepage headline options for your own Home Care website by selecting your service, audience, and differentiator.
Marketing Budget Split™
Get a sample starting allocation for your marketing budget across paid media, SEO, website, and reputation — a framework to adjust, not a formula.
Lead Cost Estimator™
Calculate your cost per lead for a specific channel using your own spend and lead numbers.
Reputation Score Assessment™
A self-assessment of your review volume, rating, and engagement — the trust signals families check before ever calling.
Analytics Health Check™
A self-assessment of whether your analytics and conversion tracking are actually capturing what matters — not just installed, but working.
Digital Presence Audit™
A broad self-assessment spanning your website, local listings, social presence, and reputation — a full picture of your online footprint.